Last August, a number of Health Insurance Innovations (Nasdaq HIIQ) executives lead by CEO Gavin Southwell cycled 80 miles from London in a fundraising effort for Tommy’s, a non-profit organization focused on research into stillbirths, premature births, and miscarriages.

With a fundraising goal of just over $7,000, Southwell and his wife Laura deemed this effort the London80. They rounded up a crew of 21 riders including HIIQ Founder Mike Kosloske; Vice President of Sales, Gerod Vernon; Senior Vice President Bryan Krul; Insurance Distributor, David Abraham; and President of Health Coverage Fast, Dan Jones.

The route would take them from a start at London’s famed Trafalgar Square, over the Thames River, and all the way out to the Surrey Hills – a route that closely matched the 2012 London Olympics road race course.

Shortly thereafter, the donations started pouring in. In addition to raising funds for Tommy’s, HIIQ and the Southwell’s were also supporting 4Louis, a charity that provides bereaved parents memory boxes free of charge who suffer a stillbirth or neonatal death.

Seven months and 80 miles later, HIIQ raised more than $31,000 for Tommy’s and $21,000 for 4Louis – surpassing its goals by 445% and 301% respectively.

You can read more at Tommys.org to understand why it’s such an honor to be recognized as a Standout Supporter.

And, if you’d still like to donate, you can! Click here to contribute to either of these important organizations as they work to ensure happy, healthy births for future parents around the world.